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Find new ideas and classic advice on strategy, innovation and leadership, for global leaders from the world's best business and management experts.
Developed by Harvard Business School, presents a rich resource of fresh ideas, new thinking, and useful research.
Includes information about MBA, PhD, and continuing education programs.
Creating a customer value proposition. It’s not possible to invent or reinvent a business model without first identifying a clear customer value proposition.
NEW! Core Curriculum. Core Curriculum consists of individual Readings that cover fundamental concepts, theories, and frameworks that students must study as part of ...
Geissler, C. 2005. The Cane mutiny: Managing a graying workforce. Harvard Business Review (October): 31-42. (Case study). Gelfond, R. 2013. How I did it.
Academia.edu is a platform for academics to share research papers.
A weekly podcast featuring the leading thinkers in business and management from Harvard Business Review.
It is not just what one says, but how one says it. Complete, authentic messaging. If there is one thing that marketing to "Green" consumers has taught us, it is that ...
For United States presidential elections, mass media advertising has been referred to as the "air war" while targeted personal selling is the "ground game."


















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